PlateSage Terms of Service
Effective Date: January 1, 2026
Last Updated: January 1, 2026
These Terms of Service ("Terms") govern your access to and use of PlateSage (the "App") and related services (collectively, the "Services"). By accessing or using the Services, you agree to these Terms.
Company: Big Lever Ventures LLC ("Big Lever," "we," "us")
Branding/Names:
"PlateSage", "PlateSage by Big Lever Ventures", "PlateSage, a Big Lever Ventures Collaboratory Release"
Mailing Address:
Big Lever Ventures LLC, c/o PlateSage, 800 N King Street Suite 304 -1840, Wilmington, DE 19801, United States
1. Eligibility (Adults Only)
You must be at least 18 years old to use the Services. The Services are not directed to children, and we do not permit teen accounts or parental consent flows.
2. Educational and Entertainment Purposes Only; No Medical Advice; No Reliance
PlateSage is a consumer app designed for entertainment and education and to support nutrition and wellness awareness and self-tracking.
No medical advice. PlateSage does not provide medical advice, diagnosis, or treatment, and is not a substitute for professional medical advice.
Do not rely solely on PlateSage. You must not rely on PlateSage as your sole source for health-related decisions. Always seek the advice of a physician or other qualified professional with any questions about medical conditions, symptoms, or treatment.
Not for emergencies. PlateSage is not intended for emergency use. If you think you may have a medical emergency, call local emergency services immediately.
Not a medical device. PlateSage is an application and is not intended to diagnose, treat, cure, or prevent any disease and is not a medical device.
3. Accounts and Security
You are responsible for maintaining the confidentiality of your login credentials and for all activity under your account. You agree to provide accurate information and to keep it updated.
Optional first name: You may be asked to provide a first name; it is optional at sign up.
4. The Services; Body Balance Score and Action Points
PlateSage may generate insights such as a Body Balance Score and Action Points based on limited categories of data you provide and/or authorize (such as activity, measurements, and meal logs). These outputs are informational and are not medical metrics. We may modify, suspend, or discontinue features at any time.
5. Integrations (Apple Health/HealthKit; Other Devices/Services)
If you connect Apple Health/HealthKit or other integrations, you control permissions and can revoke them at any time. PlateSage may read permitted HealthKit data needed for features (including activity, measurements, and nutrition-related data to the extent available). PlateSage may write back certain measurements you update in PlateSage (currently weight and waist circumference) if you grant write permissions. We do not use HealthKit data for advertising and do not sell HealthKit data.
6. Friend Sharing (By Invite; User Responsibility)
PlateSage may allow you to share your Body Balance Score and Action Points with friends by invite. Sharing is optional and off by default. You are responsible for what you choose to share and with whom. We are not responsible for how recipients use or further disclose information you share.
7. User Content; Licenses; Meal Photos
7.1 Your Content Generally
You may submit user content ("User Content"), such as meal logs, notes, optional profile photos, and meal photos. As between you and Big Lever, you retain ownership of your User Content, subject to the licenses granted below. You represent and warrant that you have the rights needed to submit User Content and that your User Content does not violate law or third-party rights.
7.2 License to Operate the Services
By submitting User Content, you grant Big Lever a worldwide, non-exclusive, royalty-free, transferable, sublicensable license to host, store, reproduce, process, display, and use your User Content to operate, provide, maintain, and improve the Services, including for customer support, security, and feature delivery.
7.3 Meal Photos: Training/Product Improvement License; Retention; Deletion on Account Deletion
If you upload meal photos, you grant Big Lever (and its successors and service providers acting on its behalf) a worldwide, non-exclusive, royalty-free, transferable, sublicensable license to host, store, reproduce, process, analyze, and use those meal photos to provide, maintain, secure, and improve the Services, including for research and development, quality assurance, feature improvement, and machine learning and related techniques.
Identifiable vs. non-identifiable photos. Meal photos may sometimes include personal or identifying information (for example, a face, address, mail, government ID, or other sensitive identifiers). For clarity:
  • "Identifiable Meal Photos" means meal photos that reasonably can be used to identify you or another person, or that contain personal identifiers (including faces, addresses, mail, government IDs, medical documents, or similar sensitive identifiers).
  • "Non-Identifiable Meal Photos" means meal photos that, as reasonably determined by us, do not contain personal identifiers and are not reasonably capable of identifying you or another person.
Account deletion and Identifiable Meal Photos. If you delete your account, we will delete Identifiable Meal Photos associated with your account within the same deletion timelines described in our Privacy Policy for account deletion and related deletion requests, subject to limited legal, security, and operational exceptions (for example, fraud prevention, dispute resolution, or compliance with law). We may retain a limited record that a deletion request was processed.
Non-Identifiable Meal Photos and training. We reserve the right to retain and use Non-Identifiable Meal Photos (and/or de-identified, aggregated, or derived versions of meal-photo data) for training and product improvement purposes, including machine learning, even after account deletion, to the extent permitted by applicable law.
No guarantee of de-identification. We may reduce embedded metadata (such as EXIF) and/or take steps to dissociate meal photos from direct account identifiers where feasible, but we do not guarantee that any particular photo can be fully de-identified.
Choice. You can use PlateSage without uploading meal photos, though some photo-based features may be reduced or unavailable.
Do not upload personal identifiers. Do not upload photos containing faces, addresses, mail, government IDs, medical documents, or other sensitive identifiers. We may remove, restrict, or delete content that violates these requirements.
7.4 Content Rules
You agree not to submit content that is illegal, harmful, harassing, infringing, deceptive, or that violates privacy rights, and not to submit content that includes personal identifiers you do not have permission to share.
8. Subscriptions, Free Trials, Billing, and Refunds
Billing provider: Apple App Store / Google Play.
Free trial: 3-day free trial that auto-renews into an annual subscription unless canceled before the trial ends.
Price: Annual subscription billed at $29 (prices may vary by region; taxes may apply).
Auto-renewal: Your subscription renews automatically unless you cancel through Apple/Google account settings.
Refunds: Refunds are governed by Apple/Google policies.
9. Prohibited Conduct
You agree not to, and will not assist or enable others to:
Violate laws or rights. Use the Services for any unlawful purpose or in violation of any applicable law, regulation, or third-party rights (including privacy, publicity, or intellectual property rights).
Harmful or abusive behavior. Harass, threaten, defame, stalk, abuse, or otherwise harm any person, or submit content that is illegal, harmful, deceptive, or infringing.
Unauthorized access / security. Attempt to gain unauthorized access to accounts, systems, or data; probe, scan, or test the vulnerability of the Services; or bypass, disable, or circumvent security or access controls.
Interference / disruption. Interfere with or disrupt the Services (including by introducing malware, viruses, or other harmful code), or otherwise impair the availability or integrity of the Services.
Reverse engineering. Reverse engineer, decompile, disassemble, or attempt to derive source code or underlying ideas, algorithms, or system designs of the Services, except to the extent such restrictions are prohibited by law.
Scraping and automated extraction. Use any robot, spider, scraper, crawler, or automated means to access, extract, copy, index, or harvest content or data from the Services, except as expressly permitted by us in writing.
Text and data mining / model training. Use any content, outputs, or data from the Services (including any portion of the Services, or any content accessed through the Services) for dataset creation, text and data mining ("TDM"), analysis, manipulation, or the development, training, fine-tuning, or operation of any artificial intelligence or machine learning model, except as expressly permitted by us in writing.
Competing products / misuse of non-public aspects. Use the Services to develop competing products or services using non-public aspects of the Services, including through competitive analysis, benchmarking, or model extraction.
Upload without consent. Upload images of individuals or other content that you do not have the lawful right to share, including where required consent has not been obtained.
Misrepresentations. Impersonate any person or entity, misrepresent your affiliation, or otherwise provide false or misleading information.
Payment and abuse. Attempt to avoid fees, engage in refund abuse, or otherwise misuse subscription or billing features.
We may investigate suspected violations, remove or restrict content, suspend or terminate accounts, and cooperate with law enforcement as required by law.
10. Intellectual Property
The Services, including software, designs, trademarks, and content provided by Big Lever (excluding your User Content), are owned by Big Lever or its licensors and protected by intellectual property laws.
10.1 Copyright Complaints (DMCA)
If you believe that content on the Services infringes your copyright, you may submit a notice under the Digital Millennium Copyright Act ("DMCA") by contacting our designated agent with the information below.
DMCA Agent
Email: help@platesage.com (Subject line: "DMCA Notice")
Mail: Big Lever Ventures LLC, c/o PlateSage, 800 N King Street, Suite 304 -1840, Wilmington, DE 19801, United States
Your DMCA notice must include:
  • A physical or electronic signature of the copyright owner (or a person authorized to act on their behalf);
  • Identification of the copyrighted work claimed to have been infringed;
  • Identification of the material claimed to be infringing and information reasonably sufficient to allow us to locate it (for example, a URL or screenshot and the location within the Services);
  • Your name, address, telephone number, and email address;
  • A statement that you have a good-faith belief that the use is not authorized by the copyright owner, its agent, or the law; and
  • A statement, under penalty of perjury, that the information in the notice is accurate and that you are the copyright owner or authorized to act on the owner's behalf.
Counter-notice. If you believe that material you posted was removed or disabled by mistake or misidentification, you may submit a counter-notice to the DMCA Agent with:
  • Your physical or electronic signature;
  • Identification of the material that was removed or disabled and where it appeared before removal;
  • A statement under penalty of perjury that you have a good-faith belief the material was removed or disabled due to mistake or misidentification; and
  • Your name, address, telephone number, and email address, and a statement consenting to the jurisdiction of the federal district court for your judicial district (or, if outside the U.S., the federal courts located in Delaware), and that you will accept service of process from the person who provided the original DMCA notice or their agent.
We may forward DMCA notices and counter-notices (including your contact information) to the other party as required by law.
11. Disclaimers
THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY LAW, BIG LEVER DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. PlateSage outputs (including Body Balance Score and Action Points) are informational only and may be inaccurate, incomplete, or unsuitable for your circumstances. Some jurisdictions do not allow certain disclaimers, so some of the above may not apply to you.
12. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, BIG LEVER WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL. TO THE MAXIMUM EXTENT PERMITTED BY LAW, BIG LEVER'S TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATING TO THE SERVICES WILL NOT EXCEED TWENTY-NINE U.S. DOLLARS (US$29). Some jurisdictions do not allow certain limitations, so some of the above may not apply to you.
13. Indemnification
You agree to indemnify and hold harmless Big Lever from claims arising out of your misuse of the Services or your violation of these Terms, including your User Content and your sharing choices.
14. Termination
You may stop using the Services at any time. We may suspend or terminate access if you violate these Terms or if required for safety, security, or legal reasons. Account deletion and data retention are described in our Privacy Policy.
15. Dispute Resolution; Arbitration; Class Action Waiver (AAA)
PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS.
15.1 Informal Resolution First (Required)
Before starting arbitration or a court proceeding (where permitted), you agree to first send a written notice of the dispute to help@platesage.com with: (a) your name and the email associated with your PlateSage account; (b) a description of the dispute; and (c) the relief you are requesting. We will attempt to resolve the dispute informally within 60 days after receiving your notice. You and we agree to participate in good faith in this informal resolution process.
15.2 Agreement to Arbitrate (AAA)
If we cannot resolve the dispute informally, you and Big Lever agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Services (each, a "Dispute") will be resolved by binding, individual arbitration administered by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules (the "AAA Consumer Rules"), as modified by this Section 15. Arbitration means there is no judge or jury, and court review of an arbitration award is limited.
15.3 Fees and Costs (AAA Consumer Fee Cap)
AAA consumer arbitration fees and costs will be governed by the AAA Consumer Rules and the applicable AAA fee schedule. The consumer's filing fee (if any) will be capped at the amount set by the AAA Consumer Rules. The business generally pays the arbitrator's compensation and AAA case-management fees as required by AAA policy, subject to reallocation as permitted by applicable law and AAA rules. Each party is responsible for its own attorneys' fees unless a statute or regulation provides otherwise, or the arbitrator awards fees as permitted by applicable law.
15.4 Location and Procedure (Remote-First; In-Person If Required)
Arbitration will be conducted remotely (by video or phone) unless the arbitrator determines an in-person hearing is necessary. If an in-person hearing is required, it will take place in the county (or equivalent) of your residence, unless the parties agree otherwise or AAA rules or applicable law require a different location.
15.5 Class Action Waiver
You and Big Lever agree that Disputes will be brought only in an individual capacity and not as a plaintiff or class member in any purported class, collective, consolidated, private attorney general, or representative proceeding. The arbitrator may not consolidate more than one person's claims and may not otherwise preside over any form of representative proceeding.
15.6 Exceptions (Small Claims; IP / Injunctive Relief)
Either party may: bring an individual claim in small claims court if it qualifies and remains in small claims court; and seek injunctive or equitable relief in court to prevent actual or threatened infringement, misappropriation, or violation of intellectual property rights or unauthorized access to the Services.
15.7 Mass Arbitration (AAA Mass Arbitration Supplementary Rules)
If 25 or more similar Disputes (or such other threshold as AAA applies under its mass arbitration framework) are asserted against Big Lever by the same or coordinated counsel or organization, or otherwise meet AAA's criteria for mass arbitration, the parties agree that AAA's Mass Arbitration Supplementary Rules and the applicable AAA mass arbitration fee schedule will apply. To promote efficient resolution, the parties agree (to the extent permitted by AAA rules and the arbitrator/process arbitrator) to: comply with Section 15.1 (informal resolution) as a condition precedent to filing; work with AAA on a fair batching or staging plan for merits proceedings; and participate in good-faith settlement discussions as reasonably requested by AAA or a designated process arbitrator/mediator. Nothing in this subsection prevents either party from raising any defenses (including failure to satisfy conditions precedent) that may be available under applicable law or AAA rules.
15.8 Arbitration Opt-Out
You may opt out of arbitration and the class action waiver by sending an email to help@platesage.com within 30 days of first accepting these Terms stating that you want to opt out of arbitration. Your email must include your name and the email address associated with your account. If you opt out, Disputes will be resolved in court as permitted by these Terms, and Section 15.5 (Class Action Waiver) will not apply to you to the extent allowed by law.
15.9 Governing Law (Arbitration Section)
This Section 15 and any Dispute will be governed by the laws of South Carolina, excluding conflict-of-law rules, except where superseded by applicable consumer protection law.
15.10 Severability (Arbitration Section)
If any portion of this Section 15 is found unenforceable, the unenforceable portion will be severed and the remainder will remain in effect, except that if the class action waiver is found unenforceable, this Section 15 will be null and void to that extent.
16. Governing Law
These Terms are governed by the laws of the State of South Carolina, without regard to conflict of law principles, except where prohibited by applicable law.
17. Electronic Communications
By using the Services and contacting us electronically, you consent to receive communications from us electronically (for example, by email, in-app messages, or postings within the Services). You agree that all agreements, notices, disclosures, and other communications we provide electronically satisfy any legal requirement that such communications be in writing.
18. Assignment
You may not assign or transfer these Terms or your rights under these Terms without our prior written consent. We may assign these Terms (in whole or in part) in connection with a merger, acquisition, reorganization, sale of assets, or by operation of law.
19. Entire Agreement; Waiver; Severability
These Terms (together with the Privacy Policy and any additional terms presented within the Services) constitute the entire agreement between you and Big Lever regarding the Services and supersede any prior agreements on that subject. Our failure to enforce any provision of these Terms is not a waiver of our right to do so later. If any provision of these Terms (other than where handled in Section 15) is held to be invalid or unenforceable, the remaining provisions will remain in full force and effect.
20. Changes to Terms
We may update these Terms from time to time. We will update the Effective Date above. Continued use after changes means you accept the updated Terms.
21. Contact
Mail: Big Lever Ventures LLC, c/o PlateSage, 800 N King Street, Suite 304 -1840, Wilmington, DE 19801, United States